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Marketing - page 3
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Predictive Lead Scoring for Sales and Marketing Success
Posted on Aug 12, 2015Predictive lead scoring is a statistical model that scores a lead's likelihood to convert into customers. This model helps marketers better target their audience. Learn how to use predictive lead scoring for conversion insights....
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Use Multi-Channel Attribution to Measure the Performance of Your Marketing Channels
Posted on Jul 21, 2015Multi-Channel Attribution tracks every time a prospect interacts with a marketing channel and finally converts. This enables marketers to measure performance of channels. Learn how to build a Multi-Channel Attribution dashboard....
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Measure Your Content Marketing Strategy
Posted on Jul 16, 2015A content marketing strategy includes increasing search rankings and getting found by more. Learn how to measure your content strategy....
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Continually Improve Your Best Practices for Lead Generation
Posted on Jul 14, 2015Best practices aren't created equal. They are only best if the practices have a return. In this blog post, learn how to continually improve for optimal lead generation and drive growth in your company's bottom line....
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What's so Important about Programmatic Buying?
Posted on Jul 10, 2015Programmatic marketing is poised to replace traditional media planning. Learn what programmatic buying is, the current state of programmtic buying, who are the top players and why programmatic buying is important....
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Reaching the Invisible Audience: Low Information Profiles
Posted on Jul 08, 2015Learn four practical methods and implementation steps on how to identify and reach your invisible audience, so you can increase conversions....