Building dashboards for management, sales, and the product team.

Case Study

About Apptopia

Apptopia is the marketplace for app acquisitions, managing the entire process from app valuation to code review.

Next case study: Rocketmiles

What is Apptopia?

At Apptopia, we came together because we believed what we could do with Apptopia would represent a shift in how people perceive mobile apps. See, apps are not just products that you buy for $0.99; they are complete businesses with revenues, customers, technology, and partners. A mobile app is an asset.

Apptopia is the marketplace that will broker the sale of these apps. We manage the entire process through to completion. Starting with recommending app valuation & connecting sellers with buyers. Concluding with escrow services, code review, and interfacing with Apple & Google on your behalf until the deal is done.

Why did you start using Chartio?

We wanted a tool that would let us slice and dice our data on the fly. We needed a single tool that would allow us to build a performance dashboard for management, a sales dashboard for the sales team, and a conversion dashboard for our product managers.

What were you using before Chartio?

We tried to build a dashboard with all the KPI’s we thought were relevant. The only problem is this type of dashboard can’t change on the fly and KPI’s are not enough to make decisions on. Sometimes you need to filter or compare. Distracting the dev team every time we needed a change not only wasn’t good for the company, it was also slow and ridden with a bunch of back and forth communication that wasn’t good or healthy for anyone.

How does Chartio help you?

Chartio changed the way we make business and product decisions at Apptopia. Every decision is now data driven. We can test which prices work best, which marketing effort was most effective, and quickly find out any detail or statistics across all the moving pieces of our platform. Before Chartio it would take 4-5 hours to generate a report for our board and investors, but after setting up Chartio I can export a complete report in less than 5 minutes, and it looks better than ever.

What are your favorite Chartio features?

There are so many, but my 2 favorite features are: tables and preview.

I love creating tables with Chartio since I can bring together tid-bits of information across the different tables of our database and quickly export it to excel. It makes my life easier by the minute. Also, I love the chart preview option. A lot of times I experiment with different chart types, because sometimes presenting the data in different ways can help people really understand it far better. It also helps you work through complex queries.

Can you talk through an example where Chartio helped you solve a specific business problem?

Most recently, in April of 2013, we launched a complete redesign of the site. One of the purposes of the redesign was to make the site easier to navigate and we had to make a lot of decisions very quickly. One decision that stands out is whether or not we show the sellers description on the listing summary or not. There were a bunch of questions we needed answered. In the end, we decided to not show the seller’s description on our listing summary page. This decision like many other product and business decisions we can attribute to Chartio. Had it not been there we would have had to implement the feature and test it the old school way using plain old analytics. Even then we probably would have gotten it wrong.

How much impact does Chartio have on your business, your work, etc?

Chartio has a big impact on our business because we track our overall revenue and billing numbers through there. Without it we’d have to build some kind of homegrown charting solution to show the company where we are in terms of our numbers.

How often do you check Chartio?

Daily, sometimes more frequently. We have it up on a large TV in the office so everyone can see everything from sales, to support and even signups.


Next case study: Rocketmiles