WeWork grows their business with Chartio.
Need to be Data-Driven
WeWork has been growing rapidly in recent years and now has thousands of members working from dozens of locations around the world. They have been accumulating a lot of member data as a result and they've recently begun fully exploring that data.
Adam Neumann, WeWork Co-Founder and CEO, saw an opportunity for the company to harness this data into actionable insight that could drive the business forward and ultimately improve the member experience. He tasked Edward Bush with leading up the newly-created Insights team and helping WeWork become a more data-driven organization. As Ed explains, "Adam recognized WeWork could use this data and analytics more to power our decision making."
Ed and the Insights team started by looking for a business intelligence tool that would not only organize and display their data to important stakeholders, but also provide a single source of information for the company. Ed explained, "We were tasked with resolving an issue where each team had developed their own way of measuring success. The Insights team needed to be the powerhouse pulling data and creating responsible data analysis throughout the company."
WeWork chose Chartio as their BI platform due to its quick setup process, which would allow them to begin working with their data right away. Within two days, the Insights team was creating dashboards that began providing valuable data.
Within two days, the Insights team was creating dashboards that began providing valuable data.
Ed explained, "What impressed me about Chartio was how quickly and easily we could start experimenting. A lot of the other tools required reorganizing data on the backend or connection requirements that would require development time. After connecting we were able to take our existing queries, dump into Chartio and in under thirty seconds have an attractive graph that showed us a trend on a topic we cared about."
In a short amount of time, Ed and his team were generating data analyses through the Chartio UI without worrying about learning new languages or spending time on a complicated setup.
Single Source of Truth
Once other departments saw what the Insights team was creating, they began asking for their own dashboards to help explore relevant data and track their long-term goals. Soon, the New Member Development and Community Management teams were up and running on Chartio as well.
A major contributor to the success of their rollout was Chartio's ability to combine data from various sources without requiring a data warehouse. For example, several WeWork teams were heavily invested in Salesforce, but did not have a way to fully take advantage of their sales data. Unfortunately, everything that lived in Salesforce was difficult to analyze and visualize.
Leah Weiss, a member of the Insights team, explains, "Having a live Salesforce connection on Chartio solves a huge business problem where we just couldn't report on Salesforce data in real time in a way that was visually accessible."
Having a live Salesforce connection on Chartio solves a huge business problem where we just couldn't report on Salesforce data in real time in a way that was visually accessible.
By combining occupancy data from their proprietary database, web analytics data from Google Analytics, and sales data from Salesforce into Chartio, the Insights team could begin analyzing data across the entire company. With Chartio, they now can visualize and understand the lifetime relationship with their members, set goals, or visualize best-performing channels.
Insights in Action - The Payoff
After using Chartio, WeWork knew more about their company than ever before. "After putting the company data in front of everyone using Chartio, our collective knowledge about what makes this business tick was so much greater," said Ed.
WeWork began introducing new KPIs and performance measurements. Ed explains, "Because we started off by putting the basics up on Chartio and asking questions about what we saw, we could ask more questions and do more analysis and really get at the root of what was driving our business. We discovered that every month 30 - 40% of our growth comes from existing members taking more space with us. No one in the history of WeWork had ever known that number."
Because we started off by putting the basics up on Chartio and asking questions about what we saw, we could ask more questions and do more analysis and really get at the root of what was driving our business.
As a result of looking at their data with Chartio, their perspective on what contributed to their growth, and what growth tactics would be successful changed considerably. They have access to the insights they need to improve and expand their community and ultimately help their members grow.