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Marketing Analytics - page 3

News, tips, interviews, and opinions about data.

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How to Create the Ultimate Marketing Dashboard

Posted on Jan 31, 2017

Read this blog post to get a webinar recap on creating marketing dashboards. Understand the benefits of using real-time data, leveraging a live data integration and the impact of accessing real-time data....

Use Multi-Channel Attribution to Measure the Performance of Your Marketing Channels

Posted on Jul 21, 2015

Multi-Channel Attribution tracks every time a prospect interacts with a marketing channel and finally converts. This enables marketers to measure performance of channels. Learn how to build a Multi-Channel Attribution dashboard....