Increasing Customer Acquisitions Through Data Discovery
About Helping.co.ukHelping.co.uk is a mobile app that matches time-strapped working professionals with local, fully-vetted home cleaners in the United Kingdom.
Next case study: Blackboard
Helping.co.uk is a mobile app that matches time-strapped working professionals with local, fully-vetted home cleaners in the United Kingdom. Helping.co.uk’s mission is clear: to provide a simple, reliable and hassle-free service to their consumers.
Helping.co.uk had previously invested in a Business Intelligence solution, but the team found the platform clunky and would often find ways to avoid using it altogether. With a growing customer base, Helping.co.uk was collecting a massive amount of data on a daily, weekly and monthly basis. And yet, the team at Helping.co.uk was still not gaining value from their solution.
With the information that was pulled from this solution, Helping.co.uk found the reports difficult to understand and could not discern where the numbers were coming from. This, coupled with the team’s overall avoidance in using the platform, Helping.co.uk was unable to efficiently track their KPIs.
Before Chartio, the Executive team did not have confidence in the reports we were showing them.
“Before Chartio, the Executive team did not have confidence in the reports we were showing them,” said Nicolas de Luis, Head of Operations.
Helping.co.uk knew that it was time to purchase a more robust and user friendly solution for their Business Intelligence needs. Simply, the company wanted to enable every team from Operations to Marketing to Product to see and analyze live business data.
Helping.co.uk made the decision to switch to Chartio and found instant value and an uptick in usage across the company. Team members who previously avoided using a Business Intelligence tool were enamoured with Chartio’s ease of use and approachable design.
Today, the Helping.co.uk team enjoys using their Business Intelligence tool and relies on it while interacting and filtering their reports that directly influence the company’s KPIs. Everyone from an analyst, who is familiar with data, to a member of the Customer Service team can use Chartio.
The Customer Service team uses Chartio every day to track average call times and the number of customer requests in real-time, giving them insights into mid-day projections and performance.
“Everyone at Helping.co.uk uses Chartio to reach their business goals and track KPIs with efficiency and confidence.” said Nicolas.
The Operations teams and Analysts are constantly looking at their live data in Chartio to analyze and optimize how features are being used, how their call centers are working and digging deep into their financial reporting.
“The Operations teams and Analysts are constantly looking at their live data in Chartio to analyze and optimize how features are being used, how their call centers are working and digging deep into their financial reporting and accounting,” said Nicolas.
Helping.co.uk’s Marketing team is now able to holistically track their efforts and measure the success of every affiliate program based on the appropriate channel. Through Chartio, Helping.co.uk was able to discern that 16% of customer acquisitions per month were attributed to a specific affiliate program.
For any Marketing department, tracking attribution of affiliate programs is an invaluable strategy. For Helping.co.uk, this particular affiliate program was promo code based and tied to back-end data. Traditionally, one would not be able to apply back-end data to analytics on specific landing pages, but through Chartio, Helping.co.uk was able to do just that.
Chartio was able to blend Helping.co.uk’s Heroku database with their landing page analytics via Google Analytics and create a dashboard. Through this dashboard, Helping.co.uk was able to see an increase in monthly customer acquisitions and the team decided to increase this affiliate program’s efforts based on the proven success.
Without the ease of Chartio, the Marketing team would have had to go through constant back-and-forth with their development team to run queries and filter the reports. Now, everyone at Helping.co.uk has access to Chartio can run reports and manipulate data in real-time.
Chartio has been easy for those without any SQL or data knowledge to manipulate data themselves. Anyone can get what they need from the data without having any prior data understanding.
“Chartio has been easy for those without any SQL or data knowledge to manipulate data themselves. Through the slider, data filters and drag and drop features, anyone can get what they need from the data without having any prior data understanding,” said Lewis Davies, Marketing Associate.
Next case study: Blackboard