Numbers Are Not Enough: Are You Looking at The Right Types of Data?

Metrics may tell you that something’s wrong, but they might not show you what. Let’s debunk the age old discussion between what type of analysis reigns supreme: quantitative or qualitative. The answer is you need both, but in the right sequence.

Hosted by

  • Brian Tran

    Brian Tran

    Senior Director of Product Management at UserTesting

  • Dave Fowler

    Dave Fowler

    Founder & CEO at Chartio

Join Chartio’s Founder & CEO, Dave Fowler, and UserTesting’s Senior Director of Product Management, Brian Tran as they discuss why both quantitative and qualitative data are instrumental in accelerating growth and delighting your customers.

They’ll discuss:

  • The pros and cons of qualitative and quantitative analysis
  • The right order in which to measure (and some cool insider tips!)
  • How to approach analysis with an explorer mindset