Numbers Are Not Enough: Are You Looking at The Right Types of Data?
Metrics may tell you that something’s wrong, but they might not show you what. Let’s debunk the age old discussion between what type of analysis reigns supreme: quantitative or qualitative. The answer is you need both, but in the right sequence.
Senior Director of Product Management at UserTesting
Founder & CEO at Chartio
Join Chartio’s Founder & CEO, Dave Fowler, and UserTesting’s Senior Director of Product Management, Brian Tran as they discuss why both quantitative and qualitative data are instrumental in accelerating growth and delighting your customers.
- The pros and cons of qualitative and quantitative analysis
- The right order in which to measure (and some cool insider tips!)
- How to approach analysis with an explorer mindset