Are You Grabbing Your Audience's Attention? -- Here's How

Posted by sasha on March 10, 2016 , Data Analytics

Do you find it hard to concentrate in a disorganized environment? According to Cole Nussbaumer Knaflic of the recently published book Storytelling with Data: A Data Visualization Guide for Business Professionals75% of people have a hard time focusing in a cluttered environment and that number increases to 87% when it comes to visualizing data.

What does this mean? A messy dashboard with many colors and charts can seriously affect how your audience interprets the message you are trying to convey.

Prioritizing a clutter-free dashboard for your data visualizations can increase understanding and allow your audience to focus on the information at hand.

However, decluttering a dashboard can be difficult if you don’t know where to start.  That is why Cole has put together a short video to share her five tips and tricks on how you can keep your data visualizations clutter-free.

Check out the video to start: 

  1. Understanding how people conceptualize data visualizations.

  2. Employing visual order and why it is important.

  3. Creating clear contrast to help direct your audience’s eye.

  4. Avoiding the risk of overcomplicating things.

  5. Learning how to strip down the clutter and “build up” to tell a story to your audience.

This video was originally posted on Cole Nussbaumer Knaflic’s popular blog