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Business Intelligence - page 3
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The Business Buyer’s Guide to Self-Service BI Solutions
Posted on Feb 27, 2017The shift to modern BI platforms is here. This white paper will help you evaluate and implement a self-service Business Intelligence tool....
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Changing Your Company’s BI Mindset to Achieve Success
Posted on Feb 16, 2017For businesses to succeed, you need to put Business Intelligence in the hands of business users. Read our take as we discuss the 3 ways in which adopting Business Intelligence involves a company-wide mind shift....
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The Only Three Churn Calculations You Need to Know
Posted on Aug 05, 2015Customer churn is inevitable for SaaS businesses. Unchecked, customer churn can turn a thriving and high-growth SaaS business into a leaky bucket that's impossible to fill. Learn the three churn calculations to monitor....
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How to Choose a BI Tool You're Going to Love
Posted on Jul 28, 2015Choosing a business intelligence solution doesn't have to be hard. Ask yourself these ten questions to help choose a tool you'll love....
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Understand Your Customer Lifetime Value and its Limitations
Posted on Jul 24, 2015Customer Lifetime Value (CLV) is a simple way to estimate the value of each additional customer you acquire. Learn how to calculate CLV, the variables that go into it, and the assumptions they make about your business....
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Use Multi-Channel Attribution to Measure the Performance of Your Marketing Channels
Posted on Jul 21, 2015Multi-Channel Attribution tracks every time a prospect interacts with a marketing channel and finally converts. This enables marketers to measure performance of channels. Learn how to build a Multi-Channel Attribution dashboard....
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Measure Your Content Marketing Strategy
Posted on Jul 16, 2015A content marketing strategy includes increasing search rankings and getting found by more. Learn how to measure your content strategy....