In this blog post learn about the two most important aspects to designing the optimal performance marketing dashboard—audience and layout....
Marketers use 17 different tools, which amounts to a lot of disparate data....
In our latest white paper, we unpack the value of data and the power of analytics. Download The CMO's Guide to Dashboards to learn more....
Growth Marketing focuses on impacting the entire funnel and is instrumental in growing the business as a whole. Learn Growth Marketing strategies and best practices from Sean Ellis, Jack Mardack and Riaan Ahmed....
It's no secret that marketing is becoming data-driven. In this post, we explain how Business Intelligence helps in the marketing process....
Marketing Operations and Business Intelligence can help resolve typical challenges faced by Marketing teams. In this blog post, learn why a BI solution needs to be part of your marketing technology stack and its benefits....
Digital marketers spend a significant amount of time creating campaigns, ad copy, etc. In this blog post, we’ll provide best practices on which metrics to track, data aggregation, channel focus and dashboard design....
In this webinar we had two digital marketing pros explain digital advertising metrics and how to create a dashboard that effectively tracks your digital efforts. Learn how to create your ultimate digital advertising dashboard....
Read this blog post to get a webinar recap on creating marketing dashboards. Understand the benefits of using real-time data, leveraging a live data integration and the impact of accessing real-time data....
According to Ryan Buckley, founder of Scripted.com and email address locator Toofr, the key to outbound marketing is keeping it simple and testing. In this post, get best practices on how to evolve your outbound email campaigns....