OFF THE CHARTS

How to Evolve Your Outbound Email Campaigns

Posted on Sep 18, 2015

According to Ryan Buckley, founder of Scripted.com and email address locator Toofr, the key to outbound marketing is keeping it simple and testing. In this post, get best practices on how to evolve your outbound email campaigns....

What's the True Cost of Business Intelligence?

Posted on Sep 02, 2015

Sometimes, it seems that the more time you spend talking to vendors about Business Intelligence, the less you know about the total cost. It's not easy to estimate the costs of BI. Download the white paper to learn more....

Interleaved Sort Keys in Amazon Redshift, Part 2

Posted on Aug 27, 2015

An interleaved sort gives equal weight to each column, or subset of columns, in the sort key. Read the second installment on understanding interleaved sort keys in Amazon Redshift....

Give Your Customer Success Team the Tools to Succeed

Posted on Aug 14, 2015

The Customer Success team is an integral part of any organization. Get insights from Lincoln Murphy of Gainsight and achieve customer success....

Predictive Lead Scoring for Sales and Marketing Success

Posted on Aug 12, 2015

Predictive lead scoring is a statistical model that scores a lead's likelihood to convert into customers. This model helps marketers better target their audience. Learn how to use predictive lead scoring for conversion insights....

The Only Three Churn Calculations You Need to Know

Posted on Aug 05, 2015

Customer churn is inevitable for SaaS businesses. Unchecked, customer churn can turn a thriving and high-growth SaaS business into a leaky bucket that's impossible to fill. Learn the three churn calculations to monitor....

Understand Your Customer Lifetime Value and its Limitations

Posted on Jul 24, 2015

Customer Lifetime Value (CLV) is a simple way to estimate the value of each additional customer you acquire. Learn how to calculate CLV, the variables that go into it, and the assumptions they make about your business....

Use Multi-Channel Attribution to Measure the Performance of Your Marketing Channels

Posted on Jul 21, 2015

Multi-Channel Attribution tracks every time a prospect interacts with a marketing channel and finally converts. This enables marketers to measure performance of channels. Learn how to build a Multi-Channel Attribution dashboard....

Measure Your Content Marketing Strategy

Posted on Jul 16, 2015

A content marketing strategy includes increasing search rankings and getting found by more. Learn how to measure your content strategy....

Continually Improve Your Best Practices for Lead Generation

Posted on Jul 14, 2015

Best practices aren't created equal. They are only best if the practices have a return. In this blog post, learn how to continually improve for optimal lead generation and drive growth in your company's bottom line....