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Marketing Analytics
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Track First Touch Marketing Attribution with HubSpot Data
Posted on Oct 17, 2017Marketing attribution gives conversion credit to a specific touchpoint in the buyer's journey. In this blog post, we’ll walk you through how to track first touch marketing attribution with Hubspot marketing data in Chartio....
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3 Ways to Track Marketing Attribution in Google Analytics
Posted on Oct 05, 2017Marketing attribution is challenging. However, you can use Google Analytics as a starting point to measure attribution. In this blog post, we'll examine three ways to use Google Analytics to jumpstart your attribution strategy....
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The Mailchimp Email KPIs You Can Start Using Today
Posted on Aug 17, 2017In this blog post by Kostas Pardalis, co-Founder of Blendo, he'll cover the top KPIs for Mailchimp and provide a guide to implementing each one into your own Chartio dashboards with full SQL queries. Get the SQL queries....
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How to Create a Web Analytics Dashboard
Posted on Aug 10, 2017A web analytics dashboard visualizes your web data and monitors your site performance by tracking critical metrics. In this blog post, get a breakdown on which metrics to track and how to create your own dashboard in Chartio....
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Growth Marketing Strategies to Implement at Every Company
Posted on Aug 04, 2017Growth Marketing is never static. Growth Marketing focuses on impacting the entire funnel and is instrumental in growing the business as a whole. Continue reading to learn Growth Marketing strategies and tips from Sean Ellis....
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Growth Hacking Experts on Reaching Sustainable Growth
Posted on Jul 28, 2017Sustainable growth is the big challenge anyone in a startup faces. Get best practices from Sean Ellis, Jack Mardack and Riaan Ahmed....
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Finding Marketing ROI Through Cohort Analysis
Posted on Jul 20, 2017Cohort analysis is useful and delivers unique insights. In this post, learn how marketers can apply cohort analysis as part of their strategy....
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Introducing The Six Dashboards Every Startup Needs
Posted on Jul 18, 2017Dashboards have the ability to reach every aspect of the business because they’re powered with your data, and glean insights that help you answer questions and set goals. Get the six dashboards that every startup needs to grow....
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How Prezi and Udemy Organize Their Data Teams
Posted on Jul 12, 2017In this blog post, learn from Data Analysts from Prezi and Udemy as they share heir best practices, their opinion on centralized versus decentralized data teams and their professional experience in working in the data world....
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The 7 Types of Marketing Dashboards Every CMO Needs, Part 2
Posted on Jul 05, 2017Marketing is all about metrics. And the best way to continuously track metrics is through marketing dashboards. Learn which dashboards every Chief Marketing Officer needs to look at to achieve scalable and sustainable growth....