Hundreds of data tutorials for growing companies

In this article, you will learn how to choose metrics and create a content marketing dashboard to track the performance of informational content.

One way of digging deeper into your data is through a cohort analysis. In this article, you will learn what cohorts are and how they can be used to generate insights.

Google Analytics is a very powerful web analytics tool that can help you understand many facets of your business. This tutorial will go over the most useful Google Analytics reports for an e-commerce organization.

Marketing analytics is the practice of collecting, managing, and manipulating data to provide the information needed for marketers to optimize their impact.

Stage Duration reporting is a specific feature available through Salesforce's reporting tool. This report allows for counting the number of days an opportunity is in a particular sales stage.

The Top Conversion Path report will show you popular referral paths and the number of times a visitor interacted with each channel before converting on your site. Learn how to use the Top Conversion Path report in Google Analytics.

The Time Lag Report is a report in Google Analytics that helps users analyze a visitor’s conversion path and time duration. Learn how to use the Time Lag report in Google Analytics to better understand your site visitors.

The Bounce Rate Benchmark report in Google Analytics allows you to compare each individual pages across your website. Learn how to create your own Bounce Rate Benchmark in Google Analytics to optimize your website content now.

Historical Trend reporting is a specific feature available through Salesforce's reporting tool. This report allows for up-to-the-minute analysis on forecasts, cases, opportunities or values in custom objects.

Content marketing is a strategic marketing approach of creating and sharing content as a means to generate awareness and education for a targeted audience. Read about the content marketing metrics you need to track now.