Off the Charts
The Chartio blog
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Predictive Lead Scoring for Sales and Marketing Success
Posted on Aug 12, 2015Predictive lead scoring is a statistical model that scores a lead's likelihood to convert into customers. This model helps marketers better target their audience. Learn how to use predictive lead scoring for conversion insights....
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Interleaved Sort Keys in Amazon Redshift, Part 1
Posted on Aug 07, 2015Amazon Web Services has introduced interleaved sort keys for Amazon Redshift. Learn about the role of sort keys and compare how it works....
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Roundtable: Amazon Redshift Best Practices for BI, Part 2
Posted on Aug 06, 2015In part two of our panel discussion on Amazon Redshift best practices, our panelist spoke about schemas designs, tables and overall Amazon Redshift performance optimization. Read this blog post to learn more....
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The Only Three Churn Calculations You Need to Know
Posted on Aug 05, 2015Customer churn is inevitable for SaaS businesses. Unchecked, customer churn can turn a thriving and high-growth SaaS business into a leaky bucket that's impossible to fill. Learn the three churn calculations to monitor....
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Off the Charts: Craig Kerstiens, Postgres Community Contributor and Heroku Ecosystem Product Manager
Posted on Jul 31, 2015In this Off the Charts, we interviewed Craig Kerstiens, a popular contributor to the Postgres community and the mnager of the Ecosystem group at Heroku....
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Roundtable: Amazon Redshift Best Practices for BI, Part 1
Posted on Jul 30, 2015In this blog post, watch our panel discussion on Amazon Redshift best practices with speakers from Amazon Web Services, Clever, Chartio and Lumosity. Get Amazon Redshift performance optimization and ETL best practices....
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How to Choose a BI Tool You're Going to Love
Posted on Jul 28, 2015Choosing a business intelligence solution doesn't have to be hard. Ask yourself these ten questions to help choose a tool you'll love....
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Understand Your Customer Lifetime Value and its Limitations
Posted on Jul 24, 2015Customer Lifetime Value (CLV) is a simple way to estimate the value of each additional customer you acquire. Learn how to calculate CLV, the variables that go into it, and the assumptions they make about your business....
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Use Multi-Channel Attribution to Measure the Performance of Your Marketing Channels
Posted on Jul 21, 2015Multi-Channel Attribution tracks every time a prospect interacts with a marketing channel and finally converts. This enables marketers to measure performance of channels. Learn how to build a Multi-Channel Attribution dashboard....
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Measure Your Content Marketing Strategy
Posted on Jul 16, 2015A content marketing strategy includes increasing search rankings and getting found by more. Learn how to measure your content strategy....